1. What really surprised me from this reading was customer feedback actually has a purpose behind it. I mean, I used to think that they were there to give the appearance that the customer's opinion was given importance. It is great to hear that such feedback/questionnaire is taken into consideration.
2. One part that I found confusing was the antidilution section of the chapter.
3. What technique or method is best effective for valuation? Is there a one size fits all technique or is each method unique to a certain category of venture?
4. I did not disagree with the author on any content in this chapter.
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