1. The biggest surprise for me in the reading was how these economists view the market as something "living" instead of something that is purely technical.
2. What I found confusing about this reading was how understanding the personality of customers could be accomplished.
3. When doing marketing research, how do you correctly isolate variables? If you are trying to understand your customers, aren't there other factors to take into consideration as well?
4. I do agree with the authors that trying to truly understand their consumers is the key to success instead of segmenting them into different categories (sex, race, etc)
2. What I found confusing about this reading was how understanding the personality of customers could be accomplished.
3. When doing marketing research, how do you correctly isolate variables? If you are trying to understand your customers, aren't there other factors to take into consideration as well?
4. I do agree with the authors that trying to truly understand their consumers is the key to success instead of segmenting them into different categories (sex, race, etc)
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