Venture Concept 2.0

Opportunity

• My targeted customers aren't out there unsatisfied with their unmet needs because they want to, but rather because they have no choice. This unmet need is clean water and a clean source of energy. The people who are in need of this can be found all over the globe, mainly in impoverished areas and villages. 
• This opportunity unfortunately exists due to political and economic reasons. Moreover, it has existed for centuries, only it seems more visible today due to new standards of living. 
• This bottle can also be sold to survivalists and military.

Innovation

• A water bottle with a filter already exists. None the less, they are made of plastic and can only filter water. My bottle purifies water (yes, there is a difference) and can provide light (LED strips that are solar powered). Plastic may be the material I'll have to use as I cannot think of an alternative.  
• Regular bottles with a filter sell for somewhere between $20-$30 dollars. My asking price would lie somewhere between $40-$50 dollars. 
• That is expensive, but what other bottle could do the same? it ultimately depends what the bottle is made of. 

Venture Concept

• The customers would switch over to my product because it simply offers more. Lightweight and portable, think of this bottle as a powerful solar powered flashlight that you can drink clean water from. My competitors can only filter water, which does not address the biologically organisms (bacteria and microbes) living in the water. My bottle purifies the water, hence taking care of those variables. As a result, this bottle can prevent you from contracting diseases. 
• Interestingly enough, I intend to sell the bottles in bulk to NGOs (in the beginning at least). I do this because they already have some sort of established relationships with the locals. NGOs could distribute the bottles more effectively than I can because they know who and where needs the bottle. Furthermore, I plan to sell jug sized for families. 
• My plan is to give prototype bottles to local NGOs for free in exchange for feedback on the bottle. From this feedback, I can modify the bottle until it is ready to be sold. This final product will be the version to hit the shelves when I cater this bottle to survivalists as well. I previously mentioned that the bottle could be sold to the military (surplus stores?) due to its adaptability and durability.
• Manufacturing could take place in the USA and distribution points could be held in cities nearby the highest concentrations of NGOs.

My greatest assets are my connections that have actually worked with NGOs and have worked closely with locals in impoverished areas. Through these connections, I can be granted an audience and I could attempt to pitch them my idea. The future of the company is to make the bottles more efficient. Also, I want the bottles to be a temporary solution, meaning that I don't want people relying on them forever. The point is for impoverished areas to receive some sort of temporary relief until a permanent solution could be found, My company seeks to create cost effective permanent solutions (solar panels, water pump,water purifiers, etc). As for me, I want to work for Peace Corp, go to graduate school and then work for a think tank or NGO. 

I received a relatively fair amount of feedback from the first venture concept post and the what's next post. One common critique I got was what the bottle material. Ultimately, that is what will determine the price. I previously suggested that the bottle be made of aluminum, but people have pointed out that it would be too costly. Someone suggested rubber,but I think I will have to look into plastic again. Also, one person I interviewed said it could be sold to military personnel. Furthermore, it was said that I could manufacture bigger bottles (jugs) that could serve the needs of a basic family unit. As a result, I took all of those suggestions and added it to my venture concept.